Category Archives: work

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Lucid acquired by 8fold

I’m happy to announce that Lucid Marketing has been acquired by another more-wonderful marketing agency, 8fold Integrated Creative Works in Morristown, N.J. 8fold is run by Jennifer LoBianco, who I’ve known for over a decade, and Brad Leszczynski. They are a pair of dynamic marketers with a strong team and notable client experience.

8fold acquires lucidThey saw value in the assets and reputation Lucid created, and made me an offer, as they say, I could not refuse. I’m excited to be handing the reigns over to them. They bring their own experience, new talent and a fresh perspective. The past few months have involved me sharing with them what I’ve learned, Lucid processes and creating a seamless integration.

The timing was serendipitous, as many of you know, I’ve been spending my time on creating

For the past 15-years I’ve had the honor of working with many wonderful companies and the people employed by them. There were hits & misses, nonetheless we were “in the game” together. I am thankful for that opportunity!

Women dominate social media and my life too

I have this tendency towards not conforming to what everyone else is doing. It’s not that I think I know better, it’s just that I get interested in the road less travelled. This notion is a factor in my career where most of the people I interact with are women. I’m the gender-minority it most situations, and it feels right for me. That’s not to say I don’t like hanging with guys, but women are more interesting.

This gender imbalance is showing up for others in social media today. Women dominate.

Twitter is the biggest surprise as seen in the chart, where 64% are women, and only 36% male. Yup you guessed it, I’m on Twitter regularly. And even though I have a LinkedIn account, I rarely visit.

More interesting information in Social networking sites and our lives from The Pew Research Center’s Internet & American Life Project.