There’s never been a better time to start an online business or expand a business online to tap into the mom market. Here’s a story I wrote on the one thing you must do to be successful, The One Thing You Must Do
10. Email marketing Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which
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Some businesses appear to take shortcuts in understanding and reaching out to mothers. Here’s a mistake they make.
Wrote this piece for MediaPost as a call for businesses to support mothers in a way that goes beyond simply trying to sell them products and services. Support Motherhood
Mom bloggers can provide tremendous value to businesses. Companies covet the audience mom bloggers have acquired because these readers are potential consumers. Mom bloggers have powerful voices and, as a result, often have a big influence on the moms who are reading.
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A story I wrote for MediaPost, “Moms’ Life Streaming”
A story I wrote for Happi.com, “Product Sampling In a Pinched Economy“
Research is one of those things that I don’t love to do. It takes a lot of work and writing (and rewriting) to produce a quality survey that will measure the attitudes and opinions of respondents well. On my latest research project,
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Wrote a story for Happi.com recently. Excerpt: “Businesses covet these moms who blog because of their influence. Mothers trust other mothers because they’ve walked the walk.When a mom blogs about her opinion on a product or service, other moms respect that opinion
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