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Kevin P Burke

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Category: marketing

business, marketing, mothers

Just One Thing

There’s never been a better time to start an online business or expand a business online to tap into the mom market. Here’s a story I wrote on the one thing you must do to be successful, The One Thing You Must Do

November 22, 2010KBLeave a comment
business, marketing, mothers

Tactic Tip #10

10. Email marketing Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which
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October 29, 2010October 29, 2010KBLeave a comment
business, marketing, mothers

Mistake in Messaging to Moms

Some businesses appear to take shortcuts in understanding and reaching out to mothers. Here’s a mistake they make.

September 24, 2010September 24, 2010KB1 Comment
business, marketing

Businesses should to choose support motherhood

Wrote this piece for MediaPost as a call for businesses to support mothers in a way that goes beyond simply trying to sell them products and services.  Support Motherhood

August 27, 2010KBLeave a comment
business, marketing, mothers

Why Moms Blog

Mom bloggers can provide tremendous value to businesses. Companies covet the audience mom bloggers have acquired because these readers are potential consumers. Mom bloggers have powerful voices and, as a result, often have a big influence on the moms who are reading.
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April 30, 2010KBLeave a comment
business, marketing, mothers

Moms’ Life Stream

A story I wrote for MediaPost, “Moms’ Life Streaming”

March 25, 2010April 27, 2010KBLeave a comment
marketing, mothers

Brands are eagerly adopting a sampling strategy

A story I wrote for Happi.com, “Product Sampling In a Pinched Economy“

February 26, 2010April 27, 2010KBLeave a comment
business, marketing, mothers

Marketing to Moms on Facebook

Research is one of those things that I don’t love to do. It takes a lot of work and writing (and rewriting) to produce a quality survey that will measure the attitudes and opinions of respondents well.  On my latest research project,
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January 29, 2010January 29, 2010KBfacebookLeave a comment
business, marketing

Covet The Mom Who Blogs

Wrote a story for Happi.com recently. Excerpt: “Businesses covet these moms who blog because of their influence. Mothers trust other mothers because they’ve walked the walk.When a mom blogs about her opinion on a product or service, other moms respect that opinion
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December 14, 2009KBLeave a comment

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