it's all about me, like usual
I had the fortune of being interviewed & quoted for this story Mashable.com story, “7 Tips for Marketing to Moms” where I talk about a Hallmark television ad, Tinyprints marketing campaign, mom stereotypes, Facebook, Klout, and social media influence.
Google marketing efforts used to be pretty weak. Often, for certain products, it seem like there was not at all. And the way their Search product grew, who needs marketing anyway. Well, many of their other products do. And they really seem to be finding their legs on how to communicate. Google has some of the best technology, but now they seem to understand that features don’t connect with a mass audience. Only messages that are built on emotion do.
Did some work for American Bronzing recently.
NEW Tag Line: “Preserving your Family’s Most Precious Memories”
NEW Web Site Design: www.AmericanBronzing.com
NEW E-Commerce: Orders and credit card processing online
NEW Social Media Established: Blogging, Facebook, Twitter, and RSS
Presented, Sampling, the Hot Targeting Tactic, to the attendees at the 2011 INDA Vision Consumer Products Conference.
There’s never been a better time to start an online business or expand a business online to tap into the mom market. Here’s a story I wrote on the one thing you must do to be successful, The One Thing You Must Do
10. Email marketing
Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which people opt out of future communications. If you can give her the ability to pick and control of the types of the messages she receives, all the messages will be all that more relevant and, thus, both parties benefit.
Find tips #1-#9 in Tune Into Her With 10 Tactics
Some businesses appear to take shortcuts in understanding and reaching out to mothers. Here’s a mistake they make.
Wrote this piece for MediaPost as a call for businesses to support mothers in a way that goes beyond simply trying to sell them products and services. Support Motherhood
Mom bloggers can provide tremendous value to businesses. Companies covet the audience mom bloggers have acquired because these readers are potential consumers. Mom bloggers have powerful voices and, as a result, often have a big influence on the moms who are reading. Businesses recognize this influence and also know that few things benefit a company more than when a highly respected mom writes positive things about that company’s brand.
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