Healthcare in the U.S. is a mess for a number of reasons. Many are trying to apply their fix. Buried in the healthcare mess is a subject that is rarely discussed. I wrote Botched Healthcare Branding for Mediapost.com.
I’m happy to announce that Lucid Marketing has been acquired by another more-wonderful marketing agency, 8fold Integrated Creative Works in Morristown, N.J. 8fold is run by Jennifer LoBianco, who I’ve known for over a decade, and Brad Leszczynski. They are a pair
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After a few meetings with Neil, Greg F, Galen and Pete I came to believe that the idea to match people based on a personality traits collected in an analytical manner would either change the world of how people find their spouse
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This is what space exploration needs! A cool video montage, names like Dragon, and a pumping beat.
I had the fortune of being interviewed & quoted for this story Mashable.com story, “7 Tips for Marketing to Moms” where I talk about a Hallmark television ad, Tinyprints marketing campaign, mom stereotypes, Facebook, Klout, and social media influence.
Google marketing efforts used to be pretty weak. Often, for certain products, it seem like there was not at all. And the way their Search product grew, who needs marketing anyway. Well, many of their other products do. And they really seem
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Did some work for American Bronzing recently. NEW Tag Line: “Preserving your Family’s Most Precious Memories” NEW Web Site Design: www.AmericanBronzing.com NEW E-Commerce: Orders and credit card processing online NEW Social Media Established: Blogging, Facebook, Twitter, and RSS
Presented, Sampling, the Hot Targeting Tactic, to the attendees at the 2011 INDA Vision Consumer Products Conference.