I’m a co-founder of a new web business called Wholesome. I’m excited about how it can help people discover more natural and active ways to live a healthy, happy life. Our tag line is “Natural. Active. Life.” You can read more about our
Did some work for American Bronzing recently. NEW Tag Line: “Preserving your Family’s Most Precious Memories” NEW Web Site Design: www.AmericanBronzing.com NEW E-Commerce: Orders and credit card processing online NEW Social Media Established: Blogging, Facebook, Twitter, and RSS
There’s never been a better time to start an online business or expand a business online to tap into the mom market. Here’s a story I wrote on the one thing you must do to be successful, The One Thing You Must Do
10. Email marketing Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which
Some businesses appear to take shortcuts in understanding and reaching out to mothers. Here’s a mistake they make.
Wrote this piece for MediaPost as a call for businesses to support mothers in a way that goes beyond simply trying to sell them products and services. Support Motherhood
eMarketer wrote an article on a report that Lisa Finn and Lucid Marketing produced for MomReports.com titled, Marketing to Moms on Twitter.
A story I wrote for MediaPost, “Moms’ Life Streaming”