Everyone a Voice

Posted by KB on Feb 6, 2012 in business, technology

I find Zuckerberg to be a bit of an odd duck (although brilliant one), but this quote of his resonates, “There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future.”

 

Mashable on Mom Marketing

Posted by KB on Jan 2, 2012 in business, marketing, mothers

I had the fortune of being interviewed & quoted for this story Mashable.com story, “7 Tips for Marketing to Moms” where I talk about a Hallmark television ad, Tinyprints marketing campaign, mom stereotypes, Facebook, Klout, and social media influence.

 

 

Wholesome beta-launch

Posted by KB on Nov 3, 2011 in business, health
I’m a co-founder of a new web business called Wholesome. I’m excited about how it can help people discover more natural and active ways to live a healthy, happy life. Our tag line is “Natural. Active. Life.” You can read more about our beliefs here.
Three stories that were just published on the site are:
At this early stage, we’re just telling family and friends, and seeking their support and feedback. The web site ‘soft-launched’ on Tuesday, so you are one of the first people to know. There is a lot more that will be built into the site, but any impressions you have at this early stage, I’d love your opinion. Please leave a comment below. Thank you.
If you were to….
Become a Facebook Fan
Follow on Twitter
Subscribe via RSS or email
…that would be outstanding!
And if you were to tell friends that you think would be interested that would really be terrific! :-)
Thanks for your support and feedback.
Best…KB

 

American Bronzing

Posted by KB on Mar 9, 2011 in business, marketing, mothers

Did some work for American Bronzing recently.

NEW Tag Line: “Preserving your Family’s Most Precious Memories”

NEW Web Site Design: www.AmericanBronzing.com

NEW E-Commerce: Orders and credit card processing online

NEW Social Media Established: Blogging, Facebook, Twitter, and RSS

 

Social Media Revolution

Posted by KB on Nov 25, 2010 in business, technology

 

Just One Thing

Posted by KB on Nov 22, 2010 in business, marketing, mothers

There’s never been a better time to start an online business or expand a business online to tap into the mom market. Here’s a story I wrote on the one thing you must do to be successful, The One Thing You Must Do

 

Tactic Tip #10

Posted by KB on Oct 29, 2010 in business, marketing, mothers

10. Email marketing
Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which people opt out of future communications. If you can give her the ability to pick and control of the types of the messages she receives, all the messages will be all that more relevant and, thus, both parties benefit.

Find tips #1-#9 in Tune Into Her With 10 Tactics

 

Mistake in Messaging to Moms

Posted by KB on Sep 24, 2010 in business, marketing, mothers

Some businesses appear to take shortcuts in understanding and reaching out to mothers. Here’s a mistake they make.

 

Businesses should to choose support motherhood

Posted by KB on Aug 27, 2010 in business, marketing

Wrote this piece for MediaPost as a call for businesses to support mothers in a way that goes beyond simply trying to sell them products and services.  Support Motherhood

 

Twitter Moms Care for Content over Coupons

Posted by KB on Jun 28, 2010 in business, work

eMarketer wrote an article on a report that Lisa Finn and Lucid Marketing produced for MomReports.com titled, Marketing to Moms on Twitter.

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