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Kevin P Burke

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January 17, 2017March 7, 2017KB
business, marketing, social media

Let’s do this!

May 11, 2016May 11, 2016KB
business, work

How Google Works

Looks like two of the top ex-Google guys (ex-CEO & former SVP of Products) have a new book, How Google Works. I learned about it from viewing this ‘How Google Works’ Slides PDF. It is brilliant. So simple, concise and well-designed. Less than
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October 30, 2014KBBusiness, Culture, Google, Smart CreativesLeave a comment
business, health, marketing

Healthcare Marketing Problem

Healthcare in the U.S. is a mess for a number of reasons. Many are trying to apply their fix. Buried in the healthcare mess is a subject that is rarely discussed. I wrote Botched Healthcare Branding for Mediapost.com.

December 16, 2013KBLeave a comment
business, work

WSJ has lost it’s mind

The editors at the Wall Street Journal have lost their mind! They let me write an essay on lessons I’ve learned as an entrepreneur. Five Lessons Learned from Working in Startups    

November 16, 2013December 16, 2013KBLeave a comment
business, marketing, work

Lucid acquired by 8fold

I’m happy to announce that Lucid Marketing has been acquired by another more-wonderful marketing agency, 8fold Integrated Creative Works in Morristown, N.J. 8fold is run by Jennifer LoBianco, who I’ve known for over a decade, and Brad Leszczynski. They are a pair
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June 4, 2013June 4, 2013KBLeave a comment
business, health, technology

Launch of WholesomeOne with Gratitude

This month I rolled out my new business venture, WholesomeOne.com. The web site helps people find holistic ways to heal from pain and experience good health. I believe that many people have become distrustful of the pharmaceutical industry. And they are frustrated
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January 11, 2013KBLeave a comment
business, marketing

Who Named eHarmony.com?

After a few meetings with Neil, Greg F, Galen and Pete I came to believe that the idea to match people based on a personality traits collected in an analytical manner would either change the world of how people find their spouse
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September 10, 2012KBLeave a comment
business, technology

Everyone a Voice

I find Zuckerberg to be a bit of an odd duck (although brilliant one), but this quote of his resonates, “There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and
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February 6, 2012KBLeave a comment
business, marketing, mothers

Mashable on Mom Marketing

I had the fortune of being interviewed & quoted for this story Mashable.com story, “7 Tips for Marketing to Moms” where I talk about a Hallmark television ad, Tinyprints marketing campaign, mom stereotypes, Facebook, Klout, and social media influence.  

January 2, 2012January 2, 2012KBLeave a comment

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