business, marketing, work

Lucid acquired by 8fold

I’m happy to announce that Lucid Marketing has been acquired by another more-wonderful marketing agency, 8fold Integrated Creative Works in Morristown, N.J. 8fold is run by Jennifer LoBianco, who I’ve known for over a decade, and Brad Leszczynski. They are a pair of dynamic marketers with a strong team and notable client experience.

8fold acquires lucidThey saw value in the assets and reputation Lucid created, and made me an offer, as they say, I could not refuse. I’m excited to be handing the reigns over to them. They bring their own experience, new talent and a fresh perspective. The past few months have involved me sharing with them what I’ve learned, Lucid processes and creating a seamless integration.

The timing was serendipitous, as many of you know, I’ve been spending my time on creating WholesomeOne.com.

For the past 15-years I’ve had the honor of working with many wonderful companies and the people employed by them. There were hits & misses, nonetheless we were “in the game” together. I am thankful for that opportunity!