business, marketing, mothers

Tactic Tip #10

10. Email marketing
Defining boundaries and setting expectations are important in any relationship. When asking for a user’s email address, be crystal clear with the email opt-in language. Ambiguity here can crush involvement and ongoing attention, while increasing the rate in which people opt out of future communications. If you can give her the ability to pick and control of the types of the messages she receives, all the messages will be all that more relevant and, thus, both parties benefit.

Find tips #1-#9 in Tune Into Her With 10 Tactics